More About Monetization
Every seasoned netizen knows you can have a side hustle using the internet and monetize almost every skill. The internet and social media have grown progressively over the years, and now you have the opportunity to earn money using the various channels of social media.
So, what is monetization?
It refers to any technique for making money by engaging a user or brand’s digital and social media presence. For instance, the technique of converting an established website’s traffic into a revenue-generating source is called website monetization.
Individuals, businesses, and content creators can monetize their presence, reach, and engagement on most social media platforms.
With social media content, pay-per-click (PPC) and cost-per-impression (CPI/CPM) advertising are the two most used ways of monetizing.
Different social media channels have different policies and guidelines in place for the monetization of an account. Although expanding your reach is always suggested, every platform has a specific benchmark to commence monetizing the page’s following to generate income.
You can choose a niche per your interests and thus make an income doing something you enjoy.
Some of the methods you can explore for monetizing your website and social media pages are as follows:
Sell Instructive Content
Today, you can share your knowledge with a global community through social media and earn money. Build a course, write an ebook, or share e-learning materials based on your skills and knowledge and market it smartly.
Direct Sales
You can sell your products or services on social media using interesting photo or video content with catchy CTAs. Remember to post good quality, engaging, and educational content on your feeds to attract the audience and promote your offerings effectively.
Affiliate Marketing
Social media users can sign up for affiliate marketing programs through which they earn a commission for promoting and selling products or services. A unique affiliate link is used to track sales made through the user’s referrals.
Become an Influencer
If you have a good following and great speaking skills, people like the content you post, and you can influence people creatively, you can explore social media monetization by becoming an influencer. Brands and businesses will approach you to advertise their products and pay you to promote their offerings.
Sell Your Products on Facebook Marketplace
The Facebook Marketplace and Instagram Marketplace are great tools to sell your products. You can promote and sell used and new goods via these easily accessible sections on the applications. You can begin by creating and posting advertisements for any of the permitted products for effective social media monetization.
Sell a Service Related to Your Skills
If you are skilled in a particular area, like speaking, writing, painting, cooking, etc., you can use your skills to start a social media account that can act as your personal marketplace. Market your skills by developing globally accessible content and services and start earning money.
Leverage the Power of Sponsored Posts
Sponsored posts can help you maximize your earnings if you have a good following on social media. Brands pay content creators and website owners large fees to promote their products or services.
The image below is an example of monetization through Instagram. The sequence of images shows how you can set up monetization for your Instagram Reels.
