More about TBT:
TBT, or Throwback Thursday, is a famous social media trend in which creators and brands upload and relive their memories.
Throwback Thursday was started by an Instagram creator who regularly posted about basketball footwear on Thursday by titling the series Throwback Thursday.
After that, the hashtag got popular and has been used over 500 million times on Instagram.
TBT, or Throwback Thursday, has become a popular social media trend
On Instagram alone, over 40 million pictures are tagged with #tbt and nearly 23 million with #throwbackthursday.
In February 2012, Kim Kardashian and her family frequently started using the #tbt, which caused it to start gaining attraction.
Not only individuals but also brands like BMW, Ellen DeGeneres, and Paul McCartney have effectively used Throwback Thursday to engage with their audience. This trend provides nostalgia and showcases brand legacy.
This trend allows brands to share their heritage, milestones, and humorous moments from the past thus connecting a deeper connection with their audience.
That’s why TBT is lauded on social media for its ability to promote brand loyalty and to build a brand following. and TBT caters to huge numbers of followers, which makes TBT discoverable and potentially attracts new followers.
Why do you use TBT?
Using TBT or Throwback Thursday offers several benefits:-
- Community Building: Using TBT, you can encourage your interactions and conversation among your audience TBT connects with the emotions of your followers, which lead to building a strong community.
- Brand Personality: TBT allows you to express brand values, whether it is authenticity, humor, or creativity, in a connected way.
- Discoverability: Using TBT increases your chances of reaching a larger audience via post, which leads to more engagement and makes your brand more discoverable for a larger audience.
- Product Evolution: TBT is an excellent way to showcase your product transformation and improvements, creating confidence in your customers
How to use TBT?
We can use TBT in many ways, some mentioned below
- Celebrate Milestones: TBT can be used to enshrine the important dates and events of your brand’s history, such as product launch anniversaries.
- Engage with humor: You can share funny advertisements, trends, and posts from the past that are humorous. In this way, it’s easy to engage the audience.
- Maintain Brand Identity: The content should contribute to its overall brand identity,
though you are sharing old posts, it should match your present values. - Use user-generated content: Influence your audience to share their own TBTs related to your own brand, which helps to create a community.
Throwback Thursday Ideas?
- Highlight your former employees and their role in your company’s success
- Show your brand evolution by posting old logos.
- Share collage of the past journey.
