More about it:
On social media, UGC is a common type of content, as users are able to easily create and share content with their followers. Brands and companies often encourage UGC by asking their followers to share their own experiences, thoughts, or opinions about their products or services. This type of content is valuable for brands and companies as it provides a way to connect with their audience, build trust, and increase engagement.
Additionally, UGC is often seen as more authentic and relatable, which can increase its effectiveness in marketing and branding efforts.
UGC can take various forms on social media, including:
- User-generated photos: People can share photos of their experiences with a brand or product.
- User reviews: Users can write reviews about products or services, which can help other customers make informed decisions.
- User-generated videos: Users can create and share videos about their experiences with a brand or product.
- User-generated posts: Users can create and share posts that contain text, images, or videos about their experiences with a brand or product.
- User-generated contests: Brands and companies can host contests where users can submit their own content for a chance to win prizes.
To summarize, examples of UGC include user-generated photos and videos, comments on posts, reviews of products and services, and social media influencer content.
UGC is considered valuable to brands and businesses as it can help increase brand awareness, improve customer engagement, and drive sales.
Brands and companies can benefit from UGC in several ways, including:
- Increased engagement: Brands and companies can increase engagement with their followers by encouraging UGC
- Authenticity: To be seen as more authentic and trustworthy than content created by the brand or company, UGC plays a considerable role.
- User insights: UGC can provide valuable insights into what users like and dislike about a brand or product.
- Cost-effective: UGC can be a cost-effective way for brands and companies.
- Brand building: UGC can help brands to build brand awareness and to increase loyalty among users for the brand.
However, it’s important for brands and companies to monitor UGC and take appropriate action if necessary, such as removing any offensive, harmful content that violates their policies.
Apple used UGC to its benefit. They launched a campaign called “Shot on iPhone” to address customer dissatisfaction with the low-light camera capabilities of their iPhone devices. The campaign featured professional users taking photos in low light with their iPhones and sharing them online under the “Shot on iPhone” tag.
The goal of the campaign was to redeem lost trust and highlight the iPhone’s ability to take great photos. Apple put a lot of emphasis on this campaign to showcase the amazing visuals that can only be captured using the iPhone’s camera lens.
