Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality.
Think about it – each platform has its unique set of rules, especially regarding visuals.
And guess what?
Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key.
So, what’s the secret sauce?
Stay tuned as we’re about to unveil the ins and outs of image sizing that will keep your social media content looking sharp and engaging across all platforms.
A Quick Social Media Image Size Cheat Sheet
Here’s a quick look at the image dimensions for different social media platforms:
| TikTok | |||||
| Profile Photo | 170 x 170 pixels | 320 x 320 pixels | 400 x 400 pixels | 400 x 400 pixels | 200 x 200 pixels |
| Landscape | 1200 x 628 pixels | 1080 x 566 pixels | 1600 x 900 pixels | 1200 x 627 pixels | 1920 x 1080 pixels |
| Portrait | 628 x 1200 pixels | 1080 x 1350 pixels | 1080 x 1350 pixels | 627 x 1200 pixels | 1080 x 1920 pixels |
| Square | 1200 x 1200 pixels | 1080 x 1080 pixels | 1080 x 1080 pixels | 1080 x 1080 pixels | 1080 x 1080 pixels |
| Stories | 1080 x 1920 pixels | 1080 x 1920 pixels | N/A | N/A | 1080 x 1920 pixels |
| Cover Photo | 851 x 315 pixels | N/A | 1500 x 500 pixels | 1584 x 396 pixels | N/A |
Let’s look at them one by one, shall we?
1. Facebook Image Sizes
The Facebook cover photo should be all about your business. So, why not use one of your product photos representing your company?
Meaningful Facebook conversations begin with great content. Use your Facebook cover photo and newsfeed images to promote engagement. Make sure that you use images that are in tune with your audience’s interests.
When it comes to the right sizes for Facebook images, the list just doesn’t seem to end. But to make it easy for you, we have categorized it into 6 common ones:
- Profile picture
- Cover photo
- Event cover photo
- Group cover photos
- Stories
- Ads
But before we go any further, it’s important to understand why there are many size variations on Facebook.
Rest assured, Facebook doesn’t just have these many variations to make things difficult for designers. Instead, these variations arise because of the differences in devices.
Think about it.
While browsing on a laptop or PC, the screen is horizontal (wide), while mobile screens are vertical (tall). Hence, the size of the device calls for different dimensions.
Another important point to note: Facebook doesn’t stretch out your creatives; instead, it crops them!
Facebook Image Size: Profile Picture
The dimensions of the Facebook profile picture size vary from device to device.
- For desktop: Your Facebook profile picture is displayed at 170 x 170 pixels
For mobile: The Facebook profile picture is displayed at 128 x 128 pixels
Facebook Image Size: Cover Photo
The dimensions for desktop are 820 x 312 pixels and 640 x 360 pixels for mobile. The recommended dimension for a Facebook cover photo is 851 x 315 pixels.
Tips
- The ideal file size for faster loading should be less than 100 KB.
- You should upload the image as an sRGB JPG file to avoid any compression.
Resource: Know the best practices for creating a striking Facebook cover image.
Facebook Image Size: Event Cover Photo
For a Facebook cover image, the recommended dimensions are 1200 x 628 pixels, about a 2:1 aspect ratio.
The size of your event cover photo can’t be changed after being added to an event.
Facebook Image Size: Group Cover Photo
The ideal size for a perfect Facebook Group cover photo is 1640 x 856 pixels or an aspect ratio of 1.91:1.
For best results and minimum auto-cropping of your Group cover photo, you can use this image size.
Facebook Image Size: Stories
The recommended image dimensions for Facebook Stories are 1080 x 1920 pixels with an aspect ratio of 9:16. Stories are designed to cover the entire screen of a smartphone.
Tips
- Do not select an image with a width smaller than 500 pixels.
- For Stories with text, leave 14% (that’s 250 pixels) of the top and bottom text-free. That way, the CTA won’t be covered by your brand’s profile photo or buttons.
Facebook Image Size: Ads
Facebook Ads have various formats, and each format has different design specifications.
- For Facebook Feed Ads, the recommended image size is at least 1080 x 1080 pixels with an aspect ratio of 1.91:1 to 1:1. Minimum size should be 600 x 600 pixels.
- For Right Column Facebook Ads, the minimum image size is 254 x 133 pixels, while the recommended image dimension is 1200 x 1200 pixels. (Note: This is a desktop-only ad type).
- For Facebook Marketplace Ads, the recommended image size is 1080 x 1080 pixels with a ratio of 1:1.
- For Facebook Search, the minimum size is 600 x 600 pixels. The recommended image size is 1080 x 1080 pixels with an aspect ratio of 1.91:1 or 1:1.
- For Facebook Messenger Inbox Ads, the minimum size is 254 x 133 pixels, and the recommended image size is 1080 x 1080 pixels.
- For Facebook Stories Ads, the required resolution is 1080 x 1080 pixels. The minimum width required for the Stories ads is 500 pixels, and the aspect ratio should be 9:16.
To check image sizes for more Facebook Ad types, you can check out the Facebook Ads Guide.
2. Instagram Image Sizes
Mastering Instagram means more than just capturing the perfect shot; it’s about ensuring every pixel is in its place. From your profile picture to your Story uploads, the right Instagram post sizes can be the difference between ‘just another post’ and a scroll-stopping masterpiece.
Instagram Image Size: Profile Photo
An Instagram profile picture is displayed at 110 x 110 pixels. However, the upload size is 320 x 320 pixels.
Tips
- The Instagram profile shows up as a circle, so ensure to keep the elements that need focus in the center of the image to avoid any cropping out.
- Unlike other social media platforms, Instagram does not allow followers to click on the profile picture to expand it. So, make sure the image can be seen properly.
Instagram Image Size: Story
Since the feature’s inception, Instagram Stories have entirely dominated the platform. With over 500 million monthly daily active users, Stories has become the most popular ephemeral feature for people to discover and interact with your brand.
Use the guidelines below to make your audience interaction successful with the perfect Story image size.
The recommended resolution for Instagram Stories is 1080 x 1920 pixels with an aspect ratio of 9:16.
Instagram Image Size: Feed Photos
Instagram Feed photos come with multiple orientations. The dimensions for these orientations are as follows:
- Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
- Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
- Square: 1080 x 1080 pixels
- Supported Image aspect ratio: Anywhere between 1.91:1 and 4:5
If your uploaded Instagram image is of a different ratio, the platform will automatically crop your photo to fit a supported ratio.
Instagram Image Size: Carousel Photos
The recommended image sizes for Instagram carousel photos for different orientations are as follows:
- Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
- Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
- Square: 1080 x 1080 pixels at an aspect ratio of 1:1
- Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
Instagram Image Size: Ads
The recommended image sizes for Instagram ads are:
- Landscape: 1080 x 566 pixels
- Square: 1080 x 1080 pixels
- Minimum width: 320 pixels
- Maximum width: 1080 pixels
- Supported aspect ratios: Anywhere between 1.91:1 and 4:5
- Instagram Stories ads: 1080 x 1080 pixels at an aspect ratio of 9:16
- Instagram Reels ads: 1080 x 1920 pixels at an aspect ratio of 9:16
- Instagram Profile Feed ads: 1080 x 1080 pixels with an aspect ratio of 1:1
To check more Instagram ad options and their design criteria, check out Meta Ads Manager.
Tips
- For your Instagram Stories image ads, consider leaving roughly 14% or 250 pixels at the top and 20% or 340 pixels at the bottom of the image free of text, logos, or other key creative elements. This is to avoid covering them with the profile icon or call to action.
- Instagram recommends leaving roughly 14% of the top, 35% of the bottom, and 6% on each side of your asset free of text, logos, or other key creative elements to prevent them from being covered with the profile icon or call to action.
Get more guidance on text overlays and safe zones for ads in Stories and Reels formats.
3. Twitter Image Sizes
When it comes to Twitter, first impressions are key. Your Twitter cover photo is the billboard of your digital persona, while your Twitter profile picture acts as a welcoming handshake. They’re the first things users notice—it’s where eyes land, and judgments are made.
But here’s the thing: if they’re not the right size, they can become a blurry mess or an awkward crop job. That’s why nailing those dimensions is crucial.
Tip: Consider a Twitter scheduling tool to get maximum traction with fewer efforts.
Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to promote your marketing message and company tagline.
Twitter Image Size: Profile Photo
The recommended image dimensions for Twitter profile photos are 400 x 400 pixels. (File size must be less than 2 MB.)
Twitter Image Size: Header Photo
The Twitter header image size is 1500 x 500 pixels with an aspect ratio of 3:1. The file size should be less than 5 MB.
Twitter Image Size: In-Stream Photos
For Twitter in-stream or post image size, the recommended dimensions are 1600 x 900 pixels. The minimum image size is 600 x 355 pixels. The suggested aspect ratio is anything between 2:1 and 1:1 on desktop and 2:1, 16:9, and 3:4 on mobile.
Twitter Image Size: Shared Photos
The ideal size for shared photos on Twitter is 900 x 450 pixels.
Twitter Image Size: Ads
The recommended image size for the different types of Twitter ads are as follows:
- Single and multi-image tweets: 600 x 335 pixels.
- Website card image: 800 x 418 pixels with an aspect ratio of 1.91:1. 800 x 800 pixels is recommended for 1:1 aspect ratio.
- App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
- Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
- Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
- Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20 MB for 2-6 image cards.
4. LinkedIn Image Sizes
LinkedIn is known as the largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for B2B brands as well as recruiters to connect with industry leaders.
By leveraging this network correctly, you can connect and engage with more professionals. Ensure that you highlight the most relevant things about your business and brand in the banner image and cover image. Having creative images increases your chances of being noticed.
Take the aid of various LinkedIn scheduling tools to skyrocket your networking.
LinkedIn Image Size: Profile Picture
- Recommended profile picture size: 400 x 400 pixels with an aspect ratio of 1:1.
- The maximum file size is 8 MB.
LinkedIn Image Size: Profile Cover Picture
- Recommended image size: 1584 x 396 pixels with an aspect ratio of 4:1.
Tips
- LinkedIn cover photos are cropped differently on desktop and mobile, so view your profile on both devices before finalizing your cover photo.
- Ensure the file size is less than 8 MB.
LinkedIn Image Size: Company Page
- Company page:
Logo size: 300 x 300 pixels (min); 400 x 400 pixels (max); File size: 4 MB (max)
Cover image: 1128 x 191 pixels - Blog post image: 1350 x 440 pixels
- Square logo size: 60 x 60 pixels
- File size: 10 MB (max)
LinkedIn Image Size: Life Tab
The LinkedIn life tab allows you to share the human side of your company with prospective clients and job seekers. It helps you give people a peek into your company culture, ethics, photos, and employee perspectives and show them what your brand is all about.
- Hero image size: 1128 x 376
- Custom module image size: 502 x 282 pixels
- Company photos size: 900 x 600
LinkedIn Image Size: Blog Post Link Pictures
- LinkedIn Blog Post Link Images Size: 1200 x 627 Pixels (recommended)
LinkedIn Image Size: Custom image dimension for sharing a link in an update
- LinkedIn suggests to keep the size as 1200 x 627 pixels.
LinkedIn Image Size: Ads
- Company logo size for ads: 100 x 100 pixels
- Spotlight ads logo size: 100 x 100 pixels
- Spotlight ads custom background image: 300 x 250 pixels
- Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
- Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
5. TikTok Image Sizes
Beyond the playful loops and captivating beats, TikTok harbors a vast digital domain, boasting over 1.1 billion monthly active users across 150+ countries. Its meteoric rise, especially among Gen Z and millennials, has made it an arena where creators, brands, and tunes burgeon and thrive.
Although the platform made a name with its 15-second videos, its success also flows through aptly utilized imagery. Ensuring your photos and visuals are within TikTok’s precise image size parameters is pivotal in connecting with an audience with a keen eye for detail and aesthetics.
In this section, we shed light on the apt pixels and dimensions for TikTok image sizes so your visuals are in sync with your vivacious content.
TikTok Image Size: Profile Picture
- Recommended image size: 200 x 200 pixels.
- The minimum image size for a TikTok profile photo is 20 x 20 pixels.
TikTok Image Size: Video Size
- Recommended image size: 1080 x 1920 pixels
- The ideal aspect ratio for TikTok videos is 9:16
TikTok Image Size: Carousel Picture
- Recommended image size: 1080 x 1920 pixels
- The recommended TikTok carousel image size is 9:16 or 1:1, but you can also upload images with a 4:16 aspect ratio.
6. YouTube Image Sizes
YouTube has grown as a video-sharing platform, boasting over 2.49 billion monthly users. As much as videos are central, accompanying images like channel banners, profile pictures, and video thumbnails play a significant role.
Adhering to YouTube’s recommended image sizes ensures your content doesn’t just blend in but stands out.
Furthermore, for visual fidelity in content, it’s paramount to also adhere to the recommended video upload dimensions, ensuring impeccable visual clarity.
YouTube Image Size: Profile Picture
- The recommended image size for a YouTube profile picture is 800 x 800 pixels.
- The photos will be rendered at 98 x 98 pixels.
YouTube Image Size: Banner Picture
The recommended image size for the YouTube banner is 2048 x 1152, with an aspect ratio of 16:9. The maximum file size allowed is 6 MB.
YouTube Image Size: Video Thumbnail Photo
YouTube suggests the video’s thumbnail image size to be 1280 x 720 pixels with an aspect ratio of 16:9 to meet HD standards.
YouTube Image Size: Ads
- Recommended image size: 1280 x 720 pixels
7. Pinterest Image Sizes
Pinterest is a wonderful platform for driving referral traffic to your site. To drive traffic consistently, you need to be using social media automation tools. But it’s also very important that you optimize your Pinterest page regularly and use proper image sizes for boards and pins.
Like other platforms, Pinterest displays your profile picture as a circle. A Pinterest profile image may not be as significant as that of a Facebook or Twitter profile image. However, you still need to use a nice one.
Your profile picture on Pinterest should be something closely aligned with you or your brand. After all, anyone who arrives at your board or pins will glance at your profile, too.
Pinterest Image Sizes: Profile Photo
- Recommended image size: 165 x 165 pixels
Pinterest Image Sizes: Profile Cover Photo
- Pinterest profile cover photo size: 800 x 450 pixels
- The recommended aspect ratio is 16:9
Pinterest Image Sizes: Pins
- For square pins, the ideal image size is 1000 x 1000 pixels.
- Recommended image size: 1000 x 1500 pixels
- Maximum file size: 20 MB
- Aspect ratio: 2:3
Pinterest Image Sizes: Story Pins
- Recommended image size: 1080 x 1920 pixels with an aspect ratio of 9:16
- Maximum file size: 20 MB
Pinterest Image Sizes: Collection Pins
- Recommended image size: 1000 x 1000 pixels or 1000 x 1500 pixels
Pinterest Image Sizes: Ads and Carousels
The recommended image sizes for Pinterest ads are:
- App install ads: A 2:3 aspect ratio or 1000 x 1500 pixels is recommended.
- Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels is recommended. Up to 5 images can be included in a carousel.
- Shopping ads: Same specs as standard Pins. A 2:3 aspect ratio or 1000 x 1500 pixels is recommended.
8. Snapchat Image Sizes
Snapchat, a platform celebrated for its ephemeral messages and quirky filters, has significantly transformed the realm of social storytelling. With over 397 million daily active users, it’s not just about fleeting snaps anymore.
Images, whether for ads, geofilters, or profile icons, are pivotal in connecting users and building brand presence.
Proper adherence to Snapchat’s image dimensions ensures that your visual content is displayed crisply and captures the moment’s essence without any unwarranted cropping or distortion.
Snapchat Image Size: Profile Picture
- Recommended image size: 320 x 320 pixels
- Maximum image size: 2 MB
Snapchat Image Size: Geofilter
- Recommended image size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Maximum file size: 5 MB
Snapchat Image Size: Ads
- Recommended image size for Snapchat ads: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Maximum file size: 5 MB
9. Tumblr Image Sizes
Tumblr stands out as a highly customizable social network where sharing content with your audience is a breeze. While your profile photo may not be the star of the show across the site, choosing one that complements your page’s layout is key. To truly broaden your impact, ensure your visuals, especially your Tumblr banner, are tailored to the platform’s optimal dimensions.
Tumblr Image Size: Profile Picture
- Recommended image size: 128 x 128 pixels
Tumblr Image Size: Profile Banner
- Recommended image size: 3000 x 1055 pixels with an aspect ratio of 16:9
Tumblr Image Size: Image Post
- Recommended image size for Tumblr image post: 500 x 750 pixels
Tumblr Image Size: Ads
- Recommended image size for Tumblr image ads: 1280 x 1920 pixels
SocialPilot: An easy way to fix your images
The problem of posting images with the wrong aspect ratio is real. Sometimes, even after knowing the correct image sizes, you can make mistakes with the post-aspect ratios while publishing.
And that results in either your post getting cropped, stretched, or rejected, and you have to do the drill of going back and fixing the image sizes in a third-party editor and trying to post them again.
Not anymore! We cracked the code with an inbuilt image editor.
Now, on SocialPilot, you can easily optimize your images for various social platforms in one go.
Say you compose a post for social platforms and upload images to go with the post. If those images are not suitable for publishing on the selected platforms, the tool will let you know instantly with a prompt to fix them.
You can resize your image into suitable dimensions or crop it to fit the permitted aspect ratio by selecting one of the predefined ratios or going with the custom cropping tool.
All of this is achievable from the same dashboard while creating your post. This essentially eliminates the chance of your post failing to publish due to image-dimension or aspect ratio-related errors.
With this premium solution, you can fix your social media images without depending on designers and third-party editors.
So go ahead, use SocialPilot to add images from Google Drive, Dropbox, and more, and optimize your images for different platforms in one go!
Wrapping Up
And that’s a wrap for the right social media image sizes. Think of it as tailoring your digital outfit to fit perfectly—you want to look good, after all.
But hey, don’t forget that it’s the personality in your posts that really draws people in. So, grab these tips, post with heart, and show the world what you’ve got. Here’s to snaps that not only catch the eye but also capture the spirit.
Catch you on the feed!
