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The theory of shadow-banning gained prominence in 2018 when conservative political users claimed they got shadow banned.
Shadow banning is a publicly denied practice by social media. However, they themselves have acknowledged the fact that the algorithms of different social media impact what content is prioritized. Often, posts stay invisible.
Members in a survey named ‘Posting Into the Void’ claimed four forms of shadowbans:
- A username or hashtag does not appear in search suggestions
- Blocking some features, such as likes and comments
- Decreased follower engagement
- A temporary prohibition that returns back to normal after an indeterminate time
Shadow bans are a practice reported on platforms like Facebook, Instagram, and TikTok. They are effective but tricky to identify. You could be seeing a change in search or newsfeed, but because the algorithms are confidential to social media corporations and are not made public, you can’t pinpoint it.
We have to think of methods to dodge getting shadowbanned on any social media platform. Different social media platforms have their own criteria for content acceptance and possible shadowbans. Therefore, it’s critical to follow their guidelines to prevent negative consequences.
Some general things to do in order to avoid a shadowban can be as follows:
- Respect the terms of service for every single platform you use
- Avoid discussing unlawful issues
- Do not share content if you are not sure about its acceptability
- Do not constantly publish links or copy-paste information
- Treat other users with respect and dignity
- Do not use prohibited hashtags
- Follow and study influential users in your category