Imagine someone telling you that you can do more than just use Pinterest as a digital marketing tool.
Well, one way of doing it is by incorporating Pinterest SEO as part of your social media strategy and making the most out of it.
Did that pique your curiosity to know more?
Well, let us be the ones to quench your thirst for more information, and tell you that if your brand is on the Pinterest platform, then instead of using it merely for pinning recipes, DIY tasks, home decor items, etc, you can use it as a powerful search engine and generate traffic.
Why is Pinterest required for SEO strategy?
Pinterest is not just like other search engines. Millions of people use it daily as a visual search engine.
Most Pinterest users are looking for specific information and ideas with visual examples.
And so, it is important to ensure that your Pinterest content is optimized with the correct images, headlines, and rich keywords for SEO to help pins and boards rank higher and reach various but the right audience.
You can use the following tips to reach out to your target audience and promote better.
Pinterest SEO Tips For You
Because Pinterest is a visual search engine, you must update the website’s information regularly and provide fresh content to followers or viewers. Once the setting is done, it can save hours of work, and you can post content regularly. A few tips on how to do so are mentioned below:
1. Create a Pinterest Business Account
If are you looking to sell your products and promote your business, the first step is to create a business account on Pinterest.
Doing so will gain you access to an analytical tool and an Ads manager. Both these tools help improve digital marketing. Also, the more content you add the better data you can gather on the views and engagement you receive.
2. Conduct Keywords Searching
In search engine optimization, keywords play a crucial role. Adding keywords to your content can draw a user’s attention. Tools like Surfer can help with keyword research for SEO.
While searching on Google can transport traffic to Pinterest, adding a good keyword can attract external traffic, provided the content should be excellent.
Pinterest, as a search engine would prepare the ‘feed’ based on what a user is searching for and how that is being reflected in the Pins that the content creators share.
Focusing on high search volume keywords is better as it will transfer traffic to Pinterest and your website.
3. Optimize Your Website
Since Pinterest prioritizes the content from the website owners, creating content from your website will prove beneficial. You can use writing tools like AirOps to help you generate SEO optimized content.
Begin with making a website and connecting it to Pinterest, if it isn’t in place yet. You can connect both by claiming your website.
It gives you the upper hand since it unlocks access to additional Pinterest analytics and content performance.
Another advantage is the data you will have on the number of people who would want to pin your products from your website to their Pinterest boards.
4. Create Pins
Once a Pinterest profile and website are created, the next step is to create genuine pins.
Do some research and prepare an outline to create good and relevant pins. Search the keyword tools to see what the most searched keyword is. It gives an idea of what the target market is looking for.
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Only text is not enough to make your website attractive to the customer. Add high quality pinnable images such as 1000px by 1500px.
However, longer images are recommended for Pinterest. Images should have descriptions or captions so that the customers will understand clearly as it will increase the followers’ list.
5. Use Rich Pins
Rich Pins are nothing but the SEO-focused aspect of Pinterest. There are four types of rich pins: articles, apps, recipes, and products.
These pins impart context to your posts and spread brand awareness.
They will help draw the metadata from the website pages that they are linked to and provide leads and useful information about the product.
6. Organize Your Pinterest Boards
Pinterest boards, just like the Pins, if used correctly can improve SEO performance and help the business grow.
Pin and re-pin content on the board wisely because it will make it easy for people to browse.
Wondering how will do it?
By using relevant keywords! Include keywords in your board names, descriptions, and in the caption of each photo you pin.
For example, see how CaféPress integrated “Kids Face Masks” into both the title and description.
If you want to make your board more appealing, add video pins, as they are great for SEO.
7. Add Hashtags
A notable trend on Pinterest is using of hashtags. It will help people search for more pins related to their topic of interest.
You can come up with hashtags that are associated with your content, brand, or market! While using hashtags expands the audience for your pins, too many can become intrusive.
Use the correct number of hashtags—no more than 5-8—to enhance your pins. A further smart move is to include keywords in your hashtags.
Your pins benefit from optimization, Pinterest value addition, and more direct hashtags.
Conclusion
Search Engine Optimization (SEO) for Pinterest helps grow your business and attracts customers by following strategies. Strategies such as keywords, organization of Pinterest, high rich pins, and adding hashtags are key indicators that will help generate traffic on your website. Although it will need time if you follow these strategies, it will increase your chances of being found by possible customers.
