More About Pinned Post
Social media serves the purpose of getting the audiences’ attention easily and effectively for your content, and pinning posts on your profile is one of the perfect strategies for greater visibility that content creators and marketers can adopt.
Instagram introduced the ‘pin post’ feature on June 7, 2022, and it can be accessed by all types of users for any content, such as photos, videos, and Reels.
So, what is a pinned post’s primary use?
The ‘pin post’ feature is typically used by individuals, businesses, organizations, and communities on platforms like Twitter, Facebook, and Instagram to highlight recent announcements, important updates and messages, promotional offers, or other essential information. It helps to ensure that these highlights are seen by their audience, as it stays saved in a prominent position even while new content is added.
A pinned post can integrate key links, promotional links, event details, or other information the user wants to prioritize in their feed and highlight for their target audience.
The ‘pin post’ feature varies across social media platforms, but typically, a user can pin or unpin a post by accessing the platform’s settings or options for individual posts.
Instagram, for instance, allows users to pin three posts at the top of the feed so visitors can access the content easily without scrolling down.
A pinned post should ideally capture the essence of your page, so social media marketers can use this feature to keep content representing the brand at the top of the page. The key point of pinning a post is to increase your brand’s conversion rate. By pinning the right posts, you can boost your reach, engage the audience, and compel them to explore more of your feed and linked pages.
A pinned post also serves to enhance the user experience of your page. Including important information in pinned posts, adding a call-to-action button, and directing a lead to the next step enables you to provide a hassle-free customer journey. So, it is essential to integrate engaging visuals in pinned posts to attract visitors’ attention and convert them with the CTA.
The pinned posts can be regularly updated by brands and marketers to announce the latest product news or promotions. This can help ensure that users or followers are always accessing current information about the brand and its offerings instead of expired posts.
Here is an example of a pinned post on Instagram. The image below shows three pinned posts on the top of the brand’s feed, each marked by a small pin on the upper-right corner of the post.
