Metricool

Features

1. Analytics

Metricool allows you to track the performance of your social media accounts by monitoring metrics such as audience growth, engagement rates, clicks, and impressions. You can generate custom reports to analyze your data and share it with your team or clients.

2. Scheduling

With Metricool, you can easily schedule your posts in advance for multiple social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. You can schedule posts for multiple accounts and analyze their performance in a single dashboard.

3. Calendar

Metricool’s social calendar feature provides a quick overview of all the social media posts that you have scheduled for the upcoming days or weeks. You can view the scheduled posts for multiple social media accounts in a single calendar view, easily drag and drop the scheduled posts on the calendar to reschedule or move them to a different date or time. There’s a color-coding system to help you differentiate between the types of posts. You can also post preview directly from the calendar, as well as, collaborate with your team by assigning tasks, comments, and notes on individual posts.

4. Messaging

Metricool also comes equipped with a messaging feature. It provides a unified inbox where you can view and respond to messages and comments from multiple social media platforms such as Facebook, Twitter, and Instagram. You can collaborate with your team by assigning messages and comments to individual team members, adding notes, and setting reminders. It is also possible to set up automated responses for common queries and FAQs with it. In fact, you can actually create chatbots to automate customer service inquiries. The priority inbox sorts messages based on their priority level, such as urgent, high, or low priority to help you respond to messages quicker. Additionally, you can use it to gain insights on your social media message and comment performance, such as response time, message volume, and sentiment analysis.

5. Smartlink

Metricool’s SmartLinks feature allows you to create customized landing pages for your social media profiles, so you can match it with your brand image. It lets you add links to your website, products, or other relevant content with the capability of tracking the performance of these links. With Metricool’s SmartLinks feature, you can add multiple links to your landing page, making it easy for your audience to navigate to different pages of your website or social media profiles. Dynamic URLs are generated for each landing page, making it easy for you to share your landing page on different social media platforms without having to create multiple landing pages. Metricool’s SmartLinks feature also provides detailed analytics on the performance of your landing pages with metrics such as clicks, impressions, and engagement rates for you to use to optimize your landing page further.

Conclusion

While social media management was a niche exercise even until a decade ago, it has become practically indispensable for brands today. Not only do big brands do it, small businesses and entrepreneurs do it too. In fact, it is a must for any business wanting to create credibility for themself. Social media management is an in-demand professional skill and rewarded handsomely. Marketing teams, agencies and social media managers often work with multiple social accounts and it can get quite hectic to manage it all manually. Social media automation tools like Metricool provide relief here by allowing for smooth management of multiple accounts over all leading social media platforms.