More About FBF
FBF is a trend on social media platforms like Facebook, Instagram, Twitter, etc. Similar to TBT or ‘Throwback Thursday,’ this trend invites users to post throwback pictures or videos on Fridays with the hashtag #FBF, allowing followers and the general public to access the posts via the search function.
FBF is thus a way of sharing old memories via pictures or videos on social media. Over 21 million people have used the hashtag on Instagram to this day, and the search results page is seeing regular uploads.
What does FBF mean in terms of social media visibility? All posts that are public, which have been uploaded using the hashtag, can be found on a single page, and users can scroll through them to see the pictures or videos that others have posted.
The trend serves as a way to increase engagement on a post that has been uploaded to the feed. Ultimately, it leads to more impressions and, as the case may be, conversions.
How does FBF help the average social media user? You can use FBF to take a break from your busy schedule and upload a post on social media to reminisce about your past experiences. Brands can also use it to promote or replug their campaigns using the hashtag.
If you are a brand looking to engage with your audience and set off user-centered conversations, you can use the FBF trend to evoke a sense of nostalgia. You can also take to the hashtag to promote posts showcasing your organization’s history or a landmark event or milestone. This can translate to more authentic connections with your audience by showcasing your brand voice and personality.
#FBF can also be considered by businesses for their social media marketing strategy in other ways. Think: user-generated content. Encourage your followers and new customers to share their own experiences with the brand, and the result would be increased reach and engagement.
The image below shows a few top search results on Instagram with #FBF. As you can see, there is a whole community of users piggybacking on the hashtag to share past experiences, plug memories, and spark a conversation with their followers.
