Facebook is back to claiming its popularity with the Metaverse rebranding. Over the years, Facebook acquired major players to dominate the social media charts. Despite its debate over organic reach, marketers still believe Facebook can do wonders for their business.
Be it groups, pages, games, live videos, or even online shops, Facebook caters to every need of its users. And if you are striving to make it big on the number one social media platform, you need to play by the rules.
This Facebook infographic summarizes crucial social media statistics that you must know to build a successful Facebook marketing strategy in 2022.
We’ve divided the Facebook statistics into various sections:
- Demographics: The kind of people who are using Facebook, for instance, their gender, age, income, etc.
- Usage: How people are accessing and using Facebook.
- Engagement: The kind of content users engage with on Facebook and how and where they’re engaging with brands.
- Businesses: How businesses are using Facebook to market themselves for social selling, customer service, content marketing, etc.
- Ads: How brands invest in Facebook ads, their returns, and the kind of response ads receive on Facebook.
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