Are you looking to increase your conversion rate?
Then, Facebook Leads Ads can help you to skyrocket your sales. In 2015, Facebook launched Facebook Lead Ads to maximize the conversion for ads campaigns on the Facebook mobile application.
One of the easiest ways of knowing someone is by asking them a lot of questions, and marketers sometimes forget that it is the best way to get more information on their target audience. That’s the gap that Facebook Lead Ads fill.
Facebook Lead Ads are promoted forms in which you can ask questions to your prospective customers. It helps you know your customers better and make your campaigns more targeted and effective.
If you are looking to get detailed information on your target audience or solicit customer feedback, utilizing Facebook Leads Ads should be your priority.
But, how do you make Facebook Lead Form Ads?
In this article, we will discuss the benefits of making Facebook Lead Ads and what steps are involved in creating one.
Benefits of Facebook Lead Ads
The main benefit of these ads is that it allows you to gather actionable data on the target audience and build a custom audience whom you can target with your Facebook ads and achieve a higher conversion rate. Like these, there are several other benefits of Facebook Lead Ads.
1. Facebook Lead Ads can be customized for different situations, making it highly effective to get accurate data from the audience.
2. It can also help you schedule trials and demos at the time most appropriate for your target audience.
3. Facebook Lead Ads gathers leads that can be synced with your CRM (Customer Relationship Management) software. It allows marketers to follow up with the leads in a much more efficient way.
4. Making it a standard addition to the link for downloading your brochure and newsletters can help you understand the personal profile of the people who read your content the most.
5. Most importantly, it helps you collect contact information and grow your mailing list.
What Step Are Involved In Making Facebook Lead Ads?
Here are the steps you need to follow to step up Facebook Lead Ads:
Step 1:Open Facebook Ads Manager from your Facebook business account.
Step 2: After that, click ‘Create’ on the top right corner of the screen.
Step 3: Start an ad campaign and select ‘Lead generation’ as your campaign objective.
Step 4: Give a proper name to your campaign.
Step 5: Read and accept the terms and conditions of Facebook Lead Ads.
Step 6: Choose the business page for which you want to start the campaign.
Step 7: The next step is to define your target audience and set the budget, schedule, and placements for the lead generation ads.
Step 8: Choose the ads format that you think will work best for you. Facebook ads offer different types of ad formats. You can select from the following options:
- Image
- Video
- Slideshow
- Carousel
Step 9: After selecting the ad format, Facebook will offer you some creative design for your ads. Add headlines, text, and call to action to it. Be as creative as possible while doing this. You can also see the preview of your ad copy in the right window.
Step 10: When you complete the design of the copy, it is time to create the form for the target audience. For creating lead ads, Facebook will ask you to fill some categories.
1. Form Type
There are two options available here.
- More Volume
- Higher Intent
Go with the ‘More Volume’ option if you are looking to get as many people as possible to sign in, or choose ‘Higher Intent’ if you are looking for people who are further along the longer customer journey.
2. Intro
In the intro section, write down why people should fill this form and some information about it.
- Questions
In this section, write the question that you want to ask your customers. The Facebook Lead Ad can have a maximum of 21 questions. Make sure that you include a few questions that are not very long. Otherwise, your audience will not give answers to all questions.
- Privacy policy
Facebook Lead Ads requires you to include the link to your company’s privacy policies.
Thank You Screen
After the audience is done filling the form, they are redirected to the thank you page. Here you can thank your audience for taking the time to fill out the form. And you can also include a call to action.
Step 11: This is an optional step. Under the name of your form, you can find the option of ‘Settings.’ Click on it to check whether you want to collect organic leads. In the ‘Settings’ option, you can also change the language of your form.
Step 12: After defining these parameters, click on the ‘Finish’ button present on the top right to complete the lead form. You can review your lead ads and publish them whenever you are ready. Click on ‘Confirm’ to publish the ads.
Note: Facebook doesn’t allow you to edit the forms once you have clicked on the ‘Confirm’ button. Therefore, be 100 percent sure about your ads before publishing them.
You can access the lead by integrating your Customer Relation Management (CRM) system with Facebook. Another way of collecting leads is through Facebook Instant Experience Forms.
How to Create an Effective Facebook Lead Ads?
The questions you ask your audience must cover everything you were looking for; otherwise, this whole process will be wasted. Another thing you should ensure is to structure the form in such a manner that the prospects do not feel too tired or bored to fill the form till the end.
It is a tricky job to pull off; however, keep the below points in mind while creating your Facebook lead ads, and your chances of getting a positive response to your lead ads will definitely improve.
1. Get the Attention of the Right Audience
The target audience should be of the right demographic, location, and most importantly, interested in what you have to offer. There are different ways in which you can target your audience:
Audience by location: If your business is spread across different locations, in that case, you can utilize the Facebook Store Locator feature to understand your audience region-wise. These types of ads can encourage the audience to take actions like visiting your store, scheduling appointments, and anything that requires personal interaction.
Similar audience: If you are looking to expand your prospective customer base, targeting customers similar to your most valuable customers is the best way to do it.
Custom audience: Custom audiences are the audience sets you build on Facebook on the basis of a particular parameter like age group, product preference, region, interests, among several others.
2. Ask Relevant Questions
There is a high possibility of conversion if the questions are related to the audience’s needs. It also motivates them to fill the form till the end.
3. Make Unique Templates
Users come across many ads in one day on Facebook. To make sure that the ads capture your audience’s attention, make unique ad templates that are easily recognizable and encourage interaction.
4. Offer Rewards
To entice your target audience into filling the form, promise them some kind of reward in the end. This reward can be anything that gets users hooked to your product, like a free e-book or a discount coupon on some products.
It is important that you manage your ad campaigns well, as mismanagement can derail even the best marketing plans. Thankfully, there are several third-party social media management tools, such as SocialPilot, that can help you keep track of your campaigns effortlessly.
SocialPilot helps you plan and schedule Facebook posts, brainstorm new content ideas, boost posts, analyze your performance, and do lots more.
If you are looking to simplify your social media marketing process, try out the free trial of the SocialPilot now.
