Co-Schedule

CoSchedule

Streamline your social media marketing with a centralized platform.

Best For : Individuals, SMBs and Agency

Pricing: $39 (per user)

Overview

Indeed, CoSchedule is one of the most straightforward social media scheduling tools in the market, but its focus lies more on project management than social media management. Hence, its feature offering is also slightly different from other tools.

Of course, this was not always the case. The platform has deprecated its social media management features, such as Twitter support, Conversation Inbox, and Social media analytics. Still, the platform will continue to support social media scheduling for platforms like Facebook, LinkedIn, Pinterest, and Instagram.

Now, you can say CoSchedule is an editorial calendar software to organize, schedule, and publish your WordPress blogs and social media posts in one place.

CoSchedule’s multi-functional marketing calendar enables you to easily manage scheduling and publishing for multiple social media platforms. The calendar provides a unified view of all your social media posts, making it easy to manage and schedule the social media content. The platform offers a drag-and-drop interface, which enables you to schedule social media posts quickly and easily.

Also, with CoSchedule’s amazing collaboration features, you can streamline your social media workflow, collaborate with team members, and ensure consistent branding across all social media channels.

Overall, CoSchedule is an excellent marketing planning tool for businesses that also streamlines their social media workflow, saves time, and improves their social media marketing efforts.

CoSchedule Rating

Ratings
 
CoSchedule
 
SocialPilot
Meets Requirements
 
9.1
 
8.9
Ease of Use
 
9.1
 
9.1
Ease of Setup
 
9.5
 
9.1
Ease of Admin
 
9.6
 
9.1
Quality of Support
 
8.8
 
8.9
Value for Money
 
9.7
 
9.2
Product Direction
 
8.9
 
9.0

CoSchedule Review

Positive

  • The color coding feature on the marketing calendar makes task visualization effortless, providing users with a good addition to their work process.
  • The ReQueue feature is a great help in promoting the high performing social media posts again and again to garner maximum engagement.<
  • The image and logo retrieval feature from the file folder allows users to easily access previously used files without having to search through client files.
  • Creating task templates is a time saver for users, allowing for the quick setup of recurring projects with new custom fields feature providing added flexibility.
  • With the ability to plan, schedule, and post from a single platform, users can consolidate multiple spreadsheets into one application, streamlining their workflow.
  • The sentiment analysis tool when creating social messages is a unique addition, providing users with a score out of 100 for their post, making it easy to gauge the effectiveness of their content.
  • The ability to view team member's task calendars and receive notifications when someone completes their portion of a group project is an invaluable feature, allows for better collaboration and team communication.

Negative

  • The user interface and user experience of the CoSchedule platform is not up to the mark, which can lead to confusion and frustration for users trying to navigate the platform.
  • CoSchedule has limited platform support, which can be a disadvantage for businesses with a presence on multiple social media platforms.
  • There is no option for custom editing for each platform, which can lead to posts not being optimized for specific platforms, resulting in lower engagement.
  • CoSchedule does not offer a trial period for users to try out the pro version, which can make it difficult for businesses to determine if the platform is the right fit for their needs before committing to a subscription.
  • Users have reported that their LinkedIn and Facebook profiles disconnect from CoSchedule more frequently than desired, requiring them to reauthenticate multiple profiles, which can be a hassle and waste time.
  • The platform can be challenging to use when scheduling multiple posts across different platforms, making it difficult for users to keep track of which posts are scheduled for which platforms on a specific date.
  • For team members who use Google Calendars to manage their workflow, CoSchedule can be inconvenient to navigate as it does not allow for seamless integration with Google Calendar, requiring users to manually track their schedules on both platforms.

CoSchedule Pricing

After considering reviews, let’s talk about CoSchedule pricing. It offers a free forever plan, where you can use the limited Calendar and Social media scheduling features. Apart from that, the tool offers two paid plans.

Let’s talk about different plans of Coschedule and what they have in trove:

Marketing Calendar: This free forever plan is an excellent tool for managing personal projects, tasks, and social media publishing. The platform lets you create and manage unlimited marketing projects and content. However, you can only connect 2 social media profiles for scheduling. In case of any assistance, you get basic chat and email support.

Marketing Calendar Pro: This is an upgrade to the free calendar plan, wherein you get extra features, such as bulk scheduling, unlimited social media publishing, intelligent auto-queue publishing, and reusable social media templates to promote your content, blog posts, events, & other campaigns. It will cost you $39 per month.

Marketing Suite: The Marketing Suit CoSchedule plan is a different beast where you get a set of agile marketing products built upon a marketing calendar foundation to help you coordinate your process, projects, and teams. You need to connect with sales to discuss custom CoSchedule pricing.

Calendar

$0

Per Month
  • 1 User
  • 2 Social accounts

Features

  • Personal Project & Task Management
  • Unlimited Marketing Projects & Content
  • Basic Support

Calendar Pro

$39 (per user)

Per Month
  • 2 Users
  • 10 Social accounts

Calendar features+

  • Team Task Management & Collaboration
  • Unlimited Social Media Publishing
  • Priority Support

Marketing Suite

Custom

Per Month

Calendar Pro Features+

  • Marketing Campaigns
  • Manager Visibility & Reporting
  • Advanced Audience Targeting for Social Publishing
  • Custom Onboarding & Ongoing Training

Price Comparison

CoSchedule is an excellent tool in its own capacity, but marketers who are looking for a more comprehensive social media management tool can find better alternatives.

SocialPilot is one such social media management tool for growing agencies and SMBs. Its plans for agencies cost $100 per month and have features like social media scheduling, inbox, analytics, and team and collaboration, which makes it a perfect fit for a marketing agency workflow.

Here’s a more detailed comparison between the plans of CoSchedule and SocialPilot:

Free Calendar

Free

Social Calendar

$29/per month

Content Calendar

Custom

Marketing Suite

Custom

Free trial

available-icon

Available

Professional

$30/per month

Small Team

$50/per month

Agency

$100/per month

Agency+

$200/per month

Free trial

available-icon

Available

Features

1. Calendar

The Marketing calendar is the foundation of CoSchedule, where you get to create, lay down, and monitor all your tasks, ideas, projects, and social posts. This makes it simple for you to view and manage your social media calendar, events calendar, blog schedule, email blasts, and other important marketing projects side-by-side over the next week, month, and beyond.

You also get the option to enable integrations to automatically add existing projects, such as social media messages, HubSpot or WordPress blog posts, or emails from MailChimp, Campaign Monitor, etc., to your calendar – even if they’re not scheduled through CoSchedule.

Calendar

2. Scheduling

Everything on Coschedule starts with the calendar, even scheduling your social media posts. In the calendar, you have the option to either create and schedule a single post or plan out entire social media campaigns by scheduling multiple posts at once.

In the post composer, you can select your added profiles and create your post by adding captions, URLs, mentions, and media. However, you don’t get many options to customize the posts for every network. Once your post is completed, you can schedule it for any time.

Social media templates are another notable feature of CoSchedule that eliminates the tedious task of scheduling manually. Yes, you have read that right. Everything on Coschedule starts with the calendar, even scheduling your social media posts. In the calendar, you have the option to either create and schedule a single post or plan out entire social media campaigns by scheduling multiple posts at once.

In the post composer, you can select your added profiles and create your post by adding captions, URLs, mentions, and media. However, you don’t get many options to customize the posts for every network. Once your post is completed, you can schedule it for any time.

Social media templates are another notable feature of CoSchedule that eliminates the tedious task of scheduling manually. Yes, you have read that right. You can create a specific social promotion plan with social media posts for different types of promotions, such as content promotion, event promotion, or company promotion, and turn it into a template that can be customized and reused for similar social campaigns and their posts.

Scheduling

3. ReQueue

The ReQueue feature of Coschedule automatically shares your best posts to keep your social media presence consistent. With Requeue, you will have to spend less time planning, creating, and resharing social media messages to keep your audience engaged.

The need for ReQueue stems from the idea that only some of your followers will see every content you will post on social media. So ReQueue helps you address this problem by re-publishing your best-performing content when your audience is most active on social media, ensuring that more people see your posts and engage with your brand.

ReQueue

Conclusion

CoSchedule is a unique social media scheduling and one of the best project management tools with the best editorial calendar and project management capabilities. But if you are looking for a tool with pro-social features like customized social media posting, social inbox, and analytics, then it’s not the right tool for you.

Frequently Asked Questions

What is CoSchedule used for?

social media posts, email blasts, and other content marketing projects from a single dashboard.

What are the features of CoSchedule?

Here are some of the notable features of CoSchedule:

  • Project & Task Management
  • Calendar organizer
  • Content organizer
  • Social media scheduling
  • Bulk social media scheduling
  • Advanced audience targeting for social publishing
  • Custom Permissions & User Access
  • Approval workflows
  • Team Task Management & Collaboration
  • Customizable Task Workflow Templates

Who are the competitors to CoSchedule?

Competitors of CoSchedule include:

  • SocialPilot
  • Zoho Social
  • Hootsuite
  • Sendible
  • Buffer
  • Agorapulse

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya