12 Classic Content Curation Tools for Marketers

Churning out new content regularly is a tedious process. It is also hefty on the marketing budget for small businesses, agencies, and startups. That’s where curation comes in!

Content curation is the process of collecting relevant content from various authoritative sources and sharing it with your audience in different formats. The most preferred ratio of curated to created is 60:40.

By leveraging this content recycling system, you will save time, money, and invested efforts that are wasted on ideating and creating fresh content.

But how do you curate content that best fits your audience?

Content curation tools become your life-saving alliance in this endeavor. Content curation tools help you find relevant content (or content ideas). They also make it easy for you to share this content across multiple social media platforms. These tools offer great content from other sources to enhance content marketing strategy, increase brand visibility, and boost SEO ranking.

In this blog, we shall cover 12 classic content curation tools to bolster your marketing arsenal. Let’s dig in.

Buzzsumo is one of the most popular content curation tools to get some great content that connects well with the audience. Enter a keyword or a domain name to get a list of the most shared content on that subject.

You can then sort the list using categories like date, content type, view backlinks, follow authors, and more. All the articles displayed already resonate with your audience, making reliable additions to your content marketing strategy.

Useful Tips

• Use the ‘Content Research‘ tab to discover hot topics and interact with fans who share your content.
• Set up alerts to notify you when influencers and eminent authors post new content.

Flockler is a social media aggregator helping marketers curate and display social media feeds from Instagram, Twitter, Facebook, TikTok, and other channels. Brands like GoPro, Metallica, and IKEA use the software to increase time spent on-site, build engagement on social media channels, and drive sales with social proof.

You can set up rules to gather posts from social media channels and display all content in one place. For example, add hashtags from Instagram and embed a feed of UGC images and videos on any website, mobile app, and digital screen. With easy-to-use moderation tools, you are in full control of the content shown on any digital service.

Useful Tips

• Schedule and publish content with SocialPilot and display your hard work on a social media wall.
• Create user-generated content campaigns and add social proof to any website and e-commerce site.

Quuu is the only content curation software to suggest content that is reviewed in-house by humans and not pre-set algorithms. This social media content creation tool is also the one-stop destination for videos, podcasts, blogs, presentations, and more from over 500 interest categories, covering everything from marketing to beauty, golf, and beyond. And, if you’re still not satisfied with their hand-curated content, you’ll be able to find more content from additional RSS feeds.

Quuu’s content curation game doesn’t stop there either. The Discover feature lets you find content from any interest category in any language. Creators can now learn, share, and engage with each other in one place with Quuu.

Useful Tips

• Quuu works with the most popular schedulers. Connect to the Quuu account and share content instantly with your social media accounts.

UpContent is an all-in-one AI-powered content curation platform that allows you to discover, curate, and share captivating content with your audience. Perfectly capable of solving enterprise-level demands, this tool boasts features that include social media scheduling, email marketing customization, web hosting integration, and approval workflows.

It gets more intelligent with every search, and you can then use the ‘trapped’ data for better engagement across all social media networks. The company claims that the ‘traps’ or pieces of content result from superior content creation technology, which uses AI and handcrafted curation techniques.

Useful Tips

• With approval workflow, you can keep all your team members up to speed.
• Use this social media content creation tool to discover fresh content and pinpoint the specialist sectors with search setups.
• If you’re short on manpower, you can use its AI feature to create tailored newsletters in conjunction with other tools.

Pocket is a content curation tool to store a substantial amount of relevant content for later use. Ever sent yourself numerous emails with links and a list of bookmarks? Pocket helps you clear out the mess and organize all your content in a central place for reference.

When you come across something you like, click the Pocket plugin button, and the content gets stored in your account. You can use the tool across several platforms. Whether you find the content on your computer or mobile, it all gets stored in the same place. Pocket is a simple to use content curation tool for beginners and startups looking for a viable solution for their content marketing strategies.

Useful Tips

• Group articles with tags for easy identification.
• Use the inbuilt search feature for speedy searching of curated articles.

Curata is a great tool for enterprises having a surge in content needs. Its intelligent content curation software crowdsources content from various platforms like websites, blogs, social media, and more. You can even collaborate with your social media team to decide on the content curation strategy.

Moreover, Curata allows you to customize the content before you share – enabling you to add a personalized voice to the content and use relevant royalty-free images while sharing it.

Useful Tips

• Add your team for more content suggestions and better curation.
• While surfing the internet, use its browser plugin to add content to your curated lists immediately.
• Use its built-in blog publishing capabilities and marketing integrations to share content to your social media, emails, etc.

Triberr is an excellent content curation tool for bloggers, influencers, and small businesses looking to build an audience through content marketing. Triberr helps you find, curate, and promote content, as well as track your goals.

Think of these ‘tribes’ as groups of people following a particular kind of content – fashion blogs, cooking videos, finance tips, automobile industry updates, etc. You can be a part of one or multiple tribes.

Useful Tips

• Use Triberr’s analytics to see who likes and shares your content consistently.
• Triberr’s ‘queue’ feature helps you set schedules for social media posting.
• Use ‘tribes’ to get more people to read or view your content.

List.ly helps you curate content in the form of lists which you can later publish on your WordPress site and share on social. It has a website app and an iOS app to help you create lists on the go.

Also, its Chrome extension and bookmarklet help you add content to your lists from anywhere on the internet.

Useful Tips

• Publish lists on a site and encourage people to suggest content to be added to it and vote for their favorite content in the list.
• Categorize your audience’s interests by adding different lists for each topic – places list, apps list, book list, products list, people lists, etc.

If you are a marketer, you would know how crucial it is to keep up with the latest news in your industry, following what experts are saying, and tracking trending content on social media. For a busy marketer, checking various sources for this purpose becomes a difficult task.

Hence, Feedly collects content from your favorite sources and displays it for you to consume effortlessly. Feedly helps you organize content from publications, tweets, YouTube channels, RSS feeds, blogs, and specific keywords.

Useful Tips

• Organize all your content in different categories of interest – say fashion, travel, food, etc.
• If you don’t have time to read or view the content at that instance, just mark it ‘read for later’. You’ll then be able to find this content easily.
• Share your boards with your team members to curate content, comment on it, and prioritize it.

Whether you are a professional or heading a small business, Scoop.it helps you aggregate relevant content on your website, publish it, and share it on your social media.

If you employ content marketing to achieve your goals, this content curation software will help in every aspect of it. Scoop.it helps you create newsletters in minutes to promote your content and share third-party content.

Useful Tips

• Distribute content among your team members in the form of emails.
• Create a content hub to publish content automatically.

CognitiveSEO’s Content Optimizer is a brilliant content curation tool that lets you take full advantage of content as a Google ranking factor. The tool is built upon a three-step process: keyword research, competitor analysis, and optimization, which works great for content curation.

CognitiveSEO’s Content Optimizer has one of the easiest ways to find curated content in many languages and locations on mobile and desktop devices. Discover the most high-performing content by the number of links, ranks, and number of words on the page.

Useful Tips

• Use the optimization section to do real-time curation and build evergreen content.
• Identify your target audience’s content needs.

Flipboard is a fantastic content curation tool available for desktop and mobile usage. Curate stories for your followers to grab hold of their attention. It is a user-friendly tool that lets you create a mini-magazine for your readers.

The design is simple and effective, shifting the focus solely on rich content. You can also add videos, listen to music, or have textual information. Just select the categories that interest you and subscribe to preferential sources for personalized curation.

Useful Tips

• Save the content pieces for reference later.
• Share magazines across multiple social media platforms with Flipboard.