Busy posting on every social media manually?
It might be an obvious nod in agreement if you are an individual. But if you are an agency owner or have a social media marketing team, this sounds like a nightmare.
Though the manual posting works well if you frequent social media occasionally, teams who post round-the-clock need to invest in scheduling tools for sure.
Cloud Campaign is a lesser-known tool that ticks off most social media-related chores. From managing weekly schedules to popularizing marketing campaigns, the tool provides you with a rich feature set and makes collaboration with clients and teams easy.
However, other Cloud Campaign alternatives might make the cut for you. Here’s a list of potential contenders who have been in the market long enough with a history of proficiency.
Let’s go through their offerings and client testimonials to understand their effectiveness better.
How we analyze and select these tools:
Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.
SocialPilot is one of the potential Cloud Campaign alternatives that helps you manage multiple accounts on Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, and more. The tool is beginner-friendly and easy to navigate.
SocialPilot lets you schedule a month’s worth posting in one sitting. You can repeat posts, track campaigns, set up RSS feeds, and set workflows with assigned roles. Its white-label feature is worth a shot for agencies that struggle to cater to multiple clients.
SocialPilot has several intuitive additions that further make social media marketing an easy-peasy task for novices. The best part is that it grows with your growing needs and still stays pocket-friendly.
Pros
- The calendar view gives you a glance at a month’s posting schedule.
- You can trace out the personalized best time to post on your social media accounts to get the best reach.
- Add images and videos to your posts from Google Drive, Dropbox, Box, Unsplash stock images or your own local device.
- You can bulk schedule 500 posts at once.
- Set up RSS feeds and utilize content curation features to never miss out on daily posting.
- Allow your clients to review or give feedback on posts with Approvals-On-The-Go.
- Assess your performance with in-depth analytics.
- Repeat evergreen posts and get more views and attention.
- Create UTM Parameters to track social traffic
- Tag accounts to get more engagement.
- Edit graphics with Canva integration and tailor posts for each platform with Post Composer.
Deanna H
SocialPilot is such an easy tool to manage multiple accounts. I love the calendar view and the ability to group. The curated content is great for LinkedIn and also keeps me up to date on things in my industry as well as my clients.
Robert B
Anytime I have found a bug or needed extra time to pay my bill because of Covid, they have gone above and beyond to work with me with quick replies and outstanding solutions. They work with me on everything. Excellent service and excellent team.
Zoho Social makes it to the list of Cloud Campaign alternatives because of its robust features for social media managers. It provides its users with bulk scheduling publishing capabilities for every posting on social media.
In case you change your mind at the last moment, there’s also a pause button to stop further posting to handle a brand crisis. Zoho Social integrates with multiple apps, giving you total control over the social media calendar. Other features of Zoho Social are live streams, sentiment analysis, repeat posts, Smart Q publisher, and more.
Prices on the Zoho Social are on the higher side. Though there are cheaper plans, the ones with menial functionalities cost a staggering amount of $320 each month.
Pros
- Dashboards can be customized.
- You can schedule and respond to messages within the app.
- It lets you manage multiple brands at the same time.
Juan Carlos V
Easy to use. Visual. Good reports. Multi-brand management and they add new features from time to time. Scheduling is quite intuitive. Easy to get support and find manuals and user guidelines.
Cons
- You can’t manage ads on this platform.
- UI can be improved.
- Uploading videos is a hassle.
Shaun P
I think that the service is too expensive. I use the lowest tier of their product, and I would not increase to the next tier because I don’t think it’s worth the price. There are some neat tools, but they aren’t worth their price.
Falcon is yet another tool from the Cloud Campaign alternatives list that lends a helping hand to social media marketers. The tool encompasses vital aspects of social media marketing like ads, publishing posts, listening capabilities, and analytics.
It supports platforms like Facebook, Instagram, Twitter, and LinkedIn. It has a unified calendar that lets you view all your scheduled posts. There’s a campaign planner where you can collaborate with your team and run marketing campaigns.
Falcon pricing is quite straightforward. It costs $129 per month. If you want your plan to be customized, you can do so with its Full Suite plan.
Pros
- It has approval workflows for better collaboration.
- You can store assets in the content pool for quicker access.
- Track performance metrics to gauge the effectiveness of your posting strategy.
Tabatha T
Ability to schedule posts across multiple social media platforms, the calendar view is nice, and reporting is helpful. I also like that you can preview what the post will look like – that is extremely helpful.
Cons
- It lacks support for Pinterest and TikTok.
- Its video scheduling capability is lacking.
- Analytics could be improved.
Jacob K
I love the engagement portion of the platform. Being able to scroll and easily find all of our comments and messages in one window has increased our response rate and decreased the time it takes to respond to comments and DMs.
NapoleanCat is one of the Cloud Campaign alternatives that looks absolutely stunning. The tool is way more than being just well-designed though. You can track competitors and see what they are up to. This will give you an advantage over others and help you strategize your plans better
It also has a social inbox that’s integrated with Google Translate, which is a great feature if you cater to international audiences. There are also customer care silos where your team members can handle queries from your leads on social media.
NapoleonCat pricing comes in 3 variants, one being customizable. And if you want a flat-rate model, you can opt for Standard and Pro plans that cost $31 and $64 monthly.
Pros
- The tool is quite user-friendly.
- The customer service is reliable.
- The social inbox is pretty intuitive and cohesive.
Dominika Z
What I like most about NapoleonCat is the ease of using it. Thanks to automated functions, I can keep my company’s social networks active when I am not connected.
Cons
- Analytics insight could be improved.
- Reporting for multiple social media sites isn’t comprehensive.
- Comments from ads are not shown in the inbox at the moment.
Tushar J
It would be great to have more detailed social media users stats, especially for our competitors’ accounts. However, we know this is not offered in specific social platforms’ APIs, so we understand that kinds of stats are simply unavailable.
StoryChief is one of the Cloud Campaign alternatives that lets you handle all content marketing chores of your brand. You can simultaneously publish content on your site as well on social media channels.
You can add teammates for collaboration. Once new content is uploaded, you get a notification that a new item is awaiting review. After being reviewed, you can group relevant designs and schedule them with captions accordingly. SEO keyword performance can also be tracked with StoryChief.
It is available in 3 plans, which can be billed quarterly and annually. These plans are Teams, Teams Plus, and Agency, costing $140, $210, and $400 each month when billed quarterly.
Pros
- The tool is integrated with several useful apps.
- It is extremely helpful for SEO audits.
- You can publish articles on site and social media channels at once.
Tony P
The simple guide and the clean interface make this a good place to write and then help with the publishing. It feels like a peaceful place to do the writing. Integrates nicely with a number of external publishing systems/tools, e.g. WordPress newsletters, saves time getting the word out.
Cons
- Even the beginner plan is quite expensive.
- The collaboration features could be improved.
- It doesn’t support native channels.
Juliette R
Adding a link could be better. A bit confusing to add a link part than use it for social posts. It would be great to have a kind of library to add a link to keep for later easily.
Oktopost makes it to the Cloud Campaign alternatives for B2B marketers. You can manage, publish, measure the performance of social media posts from this tool. Discover content ideas and schedule them if you have nothing new to post for the day.
The tool’s core feature is employee advocacy, which lets employees of your business voice out their opinions on social media. That adds credibility to your branding and boosts social selling. The tool is also integrated with automation, CRM, and business intelligence solutions.
Oktopost’s customized pricing is only available after getting in touch with their sales team. You can even request for a demo to make the final call.
Pros
- It has excellent team collaboration support.
- You can easily segment posts as per campaigns.
- It has a content library and duplication features.
Tony N
The consolidated view of all available social posts for the chosen advocates to post makes this product extremely easy and efficient to use. I also love the automagically feature to post in the future with a single click on the button based on an algorithm that decides the best time. Oktopost takes the headache and guesswork out of the continuous posting of company social media, and that has resulted in a more robust and ongoing social promotion using our best resources–employees.
Cons
- The price of the tool isn’t disclosed.
- You need to reshare the same post on different platforms manually.
- The tool’s navigation could be improved.
Priscilla Y
There seems to be a small lag or at least sometimes a not so great response to trying to tag a person/company on social media through Oktopost. I would like to see some improvement there.
Sprout Social is another addition to the list of Cloud Campaign alternatives that can help you manage social media marketing end-to-end. You can schedule posts, track their performance, and generate reports in just a few clicks.
The tool has hashtag monitoring features, RSS feeds, and team management solutions, along with the usual creating and scheduling capabilities. Sprout Social is an advanced tool that also helps you with social media listening insights, including sentiment analysis, trends, tracking conversations and more.
The price range of Sprout Social is between $99-$279 monthly. The Standard plan costs the least while the Advanced is the most expensive suite. The cost of their most popular plan, Professional, is $169 per month.
Pros
- It offers social media scheduling, analytics, and listening under one roof.
- There are reputation and review management features as well.
- The tool has multiple useful integrations like Slack, Drive, Salesforce, etc.
Hrag S
I like the scheduler the best. It is better than the free one that comes with Facebook/Instagram and supports so many other platforms. I feel like this is definitely their strongest feature.
Cons
- It doesn’t support TikTok yet.
- The tool isn’t affordable for most individuals and small businesses.
- It doesn’t work so well with video scheduling.
Binh N
There are too many buttons and navigation bars on the platform, so it could be difficult to navigate the platform at first. Some of the integrations are a bit confusing, and it would be great to have more Help Center articles about them. It’s also difficult to know what level of permissions we each have, so somehow, categorizing and labeling the different account levels would be helpful.
Sprinklr is one of the pricey Cloud Campaign alternatives that goes beyond social media management. It is a full-fledged customer experience management system that lets you manage ads, publish, sell, market, research, and more with its AI-powered system.
Sprinklr integrates with 30+ digital platforms and dispenses service to the top enterprises. However, such integrated solutions bear a hefty price tag. Sprinklr doesn’t reveal its pricing as they customize a plan as per your needs.
The free trial is only available upon request. Though the tool has so much to offer, users can get distracted and overwhelmed. If you are a beginner or have a small team, other alternatives are worth trying.
Pros
- You can monitor influencers and track hashtags.
- Conduct in-depth market research for better campaign ideation.
- Manage ads and sales from the tool itself.
Adiratna D
We are primarily using Sprinkler in the communications department in our company for social media content and marketing management. Still, we also use it to share the relevant content with other units within our company. Its reporting capabilities are exceptional. Scheduling and rescheduling our daily, weekly, and monthly tasks have become easy. The support desk is quick in responding and helping to resolve any issues we face.
Cons
- The learning curve is steep.
- Free trial is only available after request.
- Since the solution is customized, you don’t get an estimate unless you get in touch with the team.
Eva C
This application takes much time on post tags, and there is no dashboard available to prompt the ads. This software is very tough to understand, so one needs to know about its details before installation. Hence, its search tag is not that efficient to bring quick action.
Buffer is one of the popular Cloud Campaign alternatives that goes down well with budding marketers because of its free plan. It is a social media management tool that lets you create, publish, and analyze content. However, there’s a big twist.
Though it seems affordable, Buffer can become expensive if you go for multiple add-on features. And if you don’t, you might not reap its best features. Keeping that aside, Buffer supports multiple social media platforms.
It has a few integrations that function well. Instead of Canva integration, it has Pablo for editing graphics of your posts.
Buffer comes in 3 paid plans and 1 free plan. Essentials, Teams, and Agencies cost $6, $12, and $120 each month. You can avail their 14-day free trial of each plan as well.
Pros
- It is beginner-friendly.
- The whole tool has an intuitive dashboard.
- It has link shorteners and an image editor as well.
Alan B
At Flow, we have multiple clients that need content published during very tight time frames. Buffer, let’s get all of our content scheduled way ahead of time across multiple social media platforms. We use it every week!
Cons
- The free plan is limited and doesn’t let you manage multiple profiles of the same network.
- The services are add-ons, so you need to choose your pack wisely.
- The tool lags a bit and disrupts the user experience.
Aaron W
It seems like there is always some error or another, there’s always a problem with connecting to the channels. There aren’t as many options as I would like. There have been some problems with some users on Facebook not being able to see the posts sent through Bugger.
Kontentino has joined the tribe of Cloud Campaign alternatives with its social media marketing capabilities. It supports social media platforms like Facebook, Pinterest, Instagram, LinkedIn, and Twitter.
Like other tools, Kontentino also provides team collaboration features, so you and your team stay on the same page for optimizing campaigns and daily posting. The tool is relatively easy to navigate because of its clean interface.
Kontentino has 4 pricing plans to choose from. The Starter plan costs $59 while the Standard costs $130 monthly. The Pro plan is priced at $240 per month. You can customize the feature specifics in the Enterprise plan.
Pros
- The UI is pretty simple and comprehensive.
- The approval process is one of the major highlights of the tool.
- The support team is prompt in addressing the concerns of the customers.
Marko P
A great feature to price ratio, and from my experience so far, they keep improving by adding new features. Customer support is fast; agents are nice and helpful.
Cons
- It doesn’t support YouTube or TikTok yet.
- You have to copy, paste the same post on different calendars for multiposting across different channels.
- Analytics is pretty basic.
Jose B
It’s a bit slow, and the UI needs an upgrade. Also, some features are premium when they should be included, like bulk publishing. The mobile app also needs some UI/UX work.
Wrapping Up
Social media marketing is one of the most crucial drills for each marketer these days. That’s why investing in a social media tool is a guaranteed shot to success in the long run.
Out of all the Cloud Campaign alternatives, SocialPilot emerges as the champion. With absolutely no compromise on features, the tool has stood out from the rest in being one of the most affordable yet robust social media management software.
Dig deep into the metrics and prove your ROI to clients and stakeholders with impressive results. So what are you waiting for? Take its free trial and reach your audience from all corners of the world.
Frequently Asked Questions
What type of pricing plans does Cloud Campaign offer?
Cloud Campaign offers 3 plans. The Freelancer plan costs $39 per month. Studio and Agency plans cost $199 and $299 per month respectively.
Who are the typical users of Cloud Campaign?
Typical users of Cloud Campaign are solopreneurs and agencies. However, the prices are on the higher side. Hence we recommend exploring potential Cloud Campaign alternatives like SocialPilot.
What are social media tools for marketing?
Some of the social media tools for marketing are:
- SocialPilot
- Zoho Social
- Falcon
- NapoleanCat
- Story Chief
- Oktopost
- Sprout Social
- Sprinklr
- Buffer
- Kontentino
How many social media tools are there?
There are 3 types of social media tools:
- Publishing tools
- Listening tools
- Competitive analysis tools
Which platforms do Cloud Campaign support?
Cloud Campaign supports 7 platforms which include Facebook, Instagram, Pinterest, LinkedIn, YouTube, Twitter, and Google My Business. SocialPilot, on the other hand, supports 9 platforms at a much more affordable price.
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